Originally known as Humboldt, I worked with its creative and art directors to facilitate a full rebrand under the new name Dosist. The complete rebranding project included logo designs, detailed style guides, packaging & print production, social/web assets, B2B/vendor sell materials, and building out scalable asset libraries to be used across a variety of marketing channels.
In Collaboration brand consultants at Group Efforts, I was given the opportunity to pitch and rebrand the logo for the World Surf League. The goal was to create something that combines easy recognition and is iconic. Utilizing elements within the surfing culture such as waves, sun, boards, and etc. I designed a number of icon variations across the spectrum - from simple alterations to completely new marks.
Panda Express, already established globally as the go-to fast casual Chinese food restaurant, wanted to remind its customers that not only is it The Chinese American Original but also family owned since 1983, from which its brand values were based on.
I worked on creating a variety of assets illustrating Panda Express as the originators of some of the most iconic Chinese American dishes recognized today. In addition, I also designed a number of icons and additional branding graphics to be used across different marketing channels such as store visuals, merchandising, OOH, social, and digital ads.
Tour poster and album cover created Louis The Child, an American electronic music group consisting of Robby Hauldren and Frederic J. Assets from the poster were repurposed and featured across all music promotional platforms such as Billboard and printed on a variety of vendor merchandise.
Fan Mountain is an event focused app that invites it's users to be a part of the action by creating custom polls for others to vote, connect, and engage in a virtual community of fans with similar passions and interests. Climb the Mountain. Vote Your Voice. Game On.
I was tasked with visualizing and developing the UI/UX of the app along with creating digital assets such as landing pages, event mockups, and preliminary branding elements.
Surf Ranch is the first of its kind, an immersive surf lifestyle experience in the middle of farm fields in Central California. In addition to being a bucket-list surf destination resort, Surf Ranch also sponsors global competitive games and holds local community events onsite.
I had the opportunity to create an assortment of graphic assets to be used for general merchandising and for the 2019 Freshwater Classics competition.
A set of limited-edition enamel pins for the 2017 TOMS One Day Without Shoes campaign in an effort to raise awareness for TOMS complete line of Gives and product offerings. In addition to creating the pins, a set of digital stickers for iMessage was also created to help broaden engagement.
On May 12, 2017, people were encouraged to wear these pins showing their support and share on social with the hashtags #standwithtoms and #toms to inspire others to get involved and take action.
Logo and pattern created for TOMS Brooklyn pop-up shop. The pattern was used on various assets such as social ads, tote bags, and retail signage.
I was tasked with conceptualizing, wire framing, and UI/UX design for the Moosejaw Virtual Reality app. This was a big undertaking that took roughly two month working with the internal production team at Moosejaw to create video content while simultaneously communicating with an outside digital agency, Think Happy Medium, to deliver UI assets for development. In addition to the planning and design of the app itself, all marketing creatives were also create to promote it on social and Moosejaw.com. The app is now available on the Apple app store. For more info check it out here.
A selection of posters created for events hosted at various Moosejaw Shops.
In addition to working on the layout of the Moosejaw Fall 2013 Catalog, I created a series of embroidery badges and illustrations to go along with the Badges of Excellence concept - a homage to Boy Scouts merit badges. Readers were able to apply and received the badges after completing specific requirements.
Selection of brand marks for a variety of cool people doing cool things.
T-shirt graphic created for Attack Hunger, a non-profit food drive organization in Detroit.
A selection of graphics created for Moosejaw brand apparel including rebranding the t-shirt line with updated hangtags and neck labels. If you couldn't tell already, I really like doing tee graphics.
Branding and graphics created for Moosejaw's Made in Michigan men's clothing line.
A selection of Moosejaw feature emails and landing pages created for various marketing campaigns.
Check out my dedicated Behance page for more web related works.
Branding and creative design for Moosejaw's Carpet Diem outdoor blanket.
As part of a Moosejaw promotion, I created a banana graphic with the calling out the company's motto, "Love The Madness." Pat yourself on the back if you can spot the hidden hotdog and stapler.
Branding and creative design for Moosejaw's hammock and sleeping pad in collaboration with Therm-A-Rest.
Designed for Moosejaw in collaboration with World Clothes Line. With each tee purchased, a new t-shirt was given to people in need in Israel at the Youth Futures program in Central Galilee and Elwyn school for disabled children in Jerusalem.
Designed for Moosejaw in collaboration with Great Lakes Proud. For every tee purchased, 10% goes to Great Lakes Action Days, a charity that works to protect and conserve the great lakes and their splendor. More importantly, only the greatest of lakes are named with "Lake" before the lake name. Any lake that isn't named this way isn't worth your time.
An ongoing commission series showcasing people doing what they know for as described by their peers. If you have someone in mind, drop me a line!
Designs submitted to Cotton Bureau
T-shirt graphics commission by Short's Brewery.
