Panda Express, already established globally as the go-to fast casual Chinese food restaurant, wanted to remind its customers that not only is it The Chinese American Original but also family owned since 1983, from which its brand values were based on.

I worked on creating a variety of assets illustrating Panda Express as the originators of some of the most iconic Chinese American dishes recognized today. In addition, I also designed a number of icons and additional branding graphics to be used across different marketing channels such as store visuals, merchandising, OOH, social, and digital ads.